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Communications and Marketing

Two men shaking hands on a sunny day against a natural backdrop.

BrightNight, Rivian, and TNC Announce Starfire Project

I collaborated with BrightNight and Rivian's Marcom teams and The Nature Conservancy's CEO and Global Media Relations Team on this earned media piece.

A man wearing a blue business suit stands in front of green trees.

Ambitious Louisville study seeks to understand impact of trees on our health
PBS News Hour
I collaborated with John Yang and The Nature Conservancy's Global Equitable Conservation Team on this earned media piece.

A group of volunteers plants a tree in front of a white house.

Does planting trees help improve the health of communities?
The Today Show
I collaborated with The Today Show's producers and The Nature Conservancy's Global Media Relations team on this earned media piece.

A man digs a hole in the dirt in front of a tree with a canvas bag around its roots.

Groundingbreaking study Demonstrates Clinical Benefits of Planting Trees: The Green Heart Louisville Project Reveals How
Forbes
I collaborated with Senator Bill Frist's team and The Nature Conservancy's North America Media Relations Team on this earned
media piece.

Three colorful interpretive signs on black posts stand in front of a forest with green trees and a blue sky.

Interpretive Signage at Nature Preserve Trailhead 
The Nature Conservancy
This triple-panel upright sign is a custom design I drew and sent to our vendor. It features posts that are offset six inches on either side, allowing the viewer to see nature between the panels. This differs from traditional triple-panel signs, which have no offsets and form a solid wall that blocks out light and nature.

A family stands on a mountain overlooking a fall forest with orange, green, and red colors.

Cumberland Forest Project 
The Nature Conservancy

A solar array sits on green grass with a blue sky and white clouds overhead.

Op-Ed: Renewable energy on former mines is big win for Kentucky and the nation

Lexington Herald-Leader

(Climate policy)

Photos (left to right, from top of page down): Rivian Founder and CEO RJ Scaringe (left) and Brightnight CEO Martin Hermann (right) © Rivian; community tree planting © Wilkinson Visual; University of Louisville Envirome Institute Director Aruni Bhatnagar © Wilkinson Visual; highway tree planting © Wilkinson Visual; interpretive signage © Wilkinson Visual; family at Cumberland Forest Project © Wilkinson Visual; Solar array © American Public Power Association.

© 2025 by Hayley Lynch

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